Social Media, one of the greatest transformations of the digital generation, offers variety of opportunities to engage with your share holders, activate brand enthusiasm and ultimately build universal brand equity.

On the flip side, it is practically impossible to measure the ROI of your social media reach since human interactions are unquantifiable. The better idea, hence, is to weigh the Return on Engagement (ROE) of your social campaign.

Over 1000 million users are on Social Media site Facebook. It could be the third largest nation in the world with 250 million photos uploaded on Facebook every day. Also there is YouTube from Google with the content worth 48+ hours is shared on this video sharing website every minute.

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"Millions of people login on social media every day spending lot of time on it, may become your potential customers."